New Brazilian health scheme improves the health of one of the UK’s most deprived neighbourhoods
A new scheme, inspired by a successful long-standing health initiative in Brazil, is improving the health and wellbeing of residents of...
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News
Using insight to increase share of voice in a crowded market
CHS Healthcare (part of Acacium Group), partner with the NHS and social care to deliver innovative patient flow and pathway solutions...
Using national media to increase access to sexual health testing
Leading provider of remote sexual health testing, Preventx, wanted us to deliver a media campaign that would create awareness of a...
Opinion
5 ways to drive digital transformation across the NHS – ensuring improvement in patient outcomes
Digital transformation is a key element in transforming healthcare. Particularly where it can generate efficiencies and improved health...
How the NHS and industry can join forces with data to save lives
The NHS and industry are often "problematic partners". The relationship between both parties has often been challenging with the NHS a...
Five things the NHS and Industry must prioritise in executing the NHS’s data strategy
ZPB’s aim has always been to increase collaboration, accelerate innovation and transform healthcare. We don't believe any one sector or...
- Jun 20, 2019
- 2 min
More or less eight things we heard at Confed 19
The NHS Confederation’s annual conference and exhibition is a unique experience where health and social care leaders can face shared...
- May 15, 2019
- 1 min
It takes great comms to bring the worlds of health and tech together
Chief executive of ZPB Associates, Zoe Bedford, has published an article in PR Week. Click here to read it in full.
- May 14, 2019
- 3 min
Weighing up the facts about obesity
Sabrina Rafael, Analyst, ZPB Associates Obesity is a problem across both developed and developing nations. Over half of the population in...
- Feb 27, 2019
- 4 min
Digital health: promise or hype?
By Isabella Taylor Team ZPB were lucky enough to spend their Valentine’s Day with the Cambridge Health Network (CHN) as it kicked off its...
- Feb 22, 2019
- 3 min
NHSX – Has the NHS’s digital revolution arrived?
This week, the Secretary of State for Health and Social Care, Matt Hancock, announced a new NHS body for digital, data and technology,...
- Feb 18, 2019
- 1 min
Why should pharma be part of the NHS transformation?
And now the next video in our ZPB Insights series, where we speak to healthcare leaders, experts and gurus about a range of hot topics....
- Feb 14, 2019
- 1 min
Tech Week at ZPB
Last week saw Charlie and Alex M attend the Fourth Industry Revolution APPG in Parliament with Push Doctor and on behalf of Medic...
- Feb 6, 2019
- 2 min
When you know what you’re good at, play to it
By Zoe Bedford We have invested a lot of time over the last 18 months in our team, culture, feedback mechanisms and responsiveness....
- Jan 22, 2019
- 2 min
Bracing the cold: preparing for a winter run
In less than a month, four of ZPB’s bravest (and most foolhardy) will brace the cold for a 10k Winter Run to raise money for The Little...
- Jan 9, 2019
- 2 min
Out with the old, in with the not so new
By Zoe Bedford The long-awaited long-term plan came out on Monday and whether its timing was aimed to distract from the upcoming Brexit...
- Dec 4, 2018
- 1 min
TREATS-ing myself to more time in The Hague
By Alex Metcalfe Following my week as part of The Union communications team in The Hague at the Union World Conference on Lung Health, I...
- Nov 7, 2018
- 2 min
How should the pharma industry navigate the NHS in a changing world?
Time to stop seeing each other as impenetrable There is an age-old assumption that the NHS is hard to navigate and at times,...
- Oct 30, 2018
- 2 min
Uniting to end TB
Here at ZPB towers, we have been working with The International Union Against Tuberculosis and Lung Disease (The Union). Our focus has...
- Oct 22, 2018
- 3 min
STPs and ICSs – what’s next and do they matter?
By Alex Kafetz Do STPs matter and if so how can I engage with them? This was the topic of the latest in ZPB’s breakfast series, where we...
- Oct 18, 2018
- 2 min
Six things I’ve learnt in my first 10 weeks
ZPB newbie Isabella Taylor has been in her first job for ten weeks since leaving university. But what has she learned? I have been an...
- Jun 28, 2018
- 2 min
ZPB’s England World Cup rating
As almost half of the ZPB team have worked for the CQC at some point and with the World Cup in full flow, we felt compelled to give the...
- Jun 13, 2018
- 2 min
Are hospitals the answer?
Pressures on the NHS are increasing, hospital beds are becoming harder to find and as the costs of hospital stays soar, it begs the...
- Jun 5, 2018
- 2 min
Diagnosis Critical: England’s 32 Risk Zones
A new report launched today has shown that areas with hospitals in financial trouble and poor outcomes means that people are dying when...
- Mar 8, 2018
- 4 min
Beyond the roster
Realising the Paperless Revolution: How rostering in the NHS went digital A decade ago, if you worked in an NHS hospital, you commonly...
- Mar 7, 2018
- 6 min
Three myths about Accountable Care Organisations
ZPB’s MD Alex Kafetz explores a few myths about the changes in the NHS and how these will affect organisations whose businesses work...
- Feb 20, 2018
- 3 min
Accountable care and integrated systems – don’t be fooled
By Zoe Bedford A large part of our daily business is advising clients on how to address key strategic challenges and market shifts facing...
- Jan 22, 2018
- 2 min
Accessing radiotherapy – why it matters
By Charlie Smoothy If you had cancer, how far would you be willing to travel for radiotherapy? The general NHS England consensus has...
- Jan 11, 2018
- 1 min
New year, new cabinet…
By Charlie Smoothy This week has seen Theresa May reshuffle her cabinet after the scandals that broke before Christmas. Whilst the top...
- Jan 3, 2018
- 2 min
Where there’s smoke, there’s fire
By Rachel Allan It’s the new year and the time is ripe for a new you! The weekend papers were chocka-block with articles and advertising...
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