By Sonya Cullington, Account Director at ZPB The government published its Covid-19 mental health and wellbeing recovery action plan on 27...

By Anne Janssen, ZPB’s Analyst It has been a year since the announcement of the first national lockdown. The news of the opening of...

This article was first published in HealthInvestor. Last week the National Audit Office concluded that, despite the exceptional...

Analysis By Alicia Bossey Although the entire population is susceptible to the novel coronavirus, there is mounting evidence that...

Data adds another dimension to a story. It provides insight, legitimacy, enhancing your message creating impact and important context. It...

So much has changed for the world of digital health since the pandemic – or has it? We spoke to 14 healthcare leaders to understand what...

By Zoe Bedford As the NHS and its partners come to terms with the events of the last few months and start COVID Phase 3 planning, ZPB...

The NHS Staff Survey paints the same picture every year – over-worked and under-paid staff working around the clock to provide essential...

ZPB’s, Managing Partner and Director of Insight & Strategy, Alex Kafetz, spent the last two years as an independent adviser to the...

A version of this blog was first featured in November’s issue of Health Investor. Alex Kafetz, managing partner and director of...

By Rachel Allan, Delivery Director, ZPB Associates Some years ago, when I worked in central government, a newly-fledged civil servant who...

Why do organisations want advisory boards? The right ad board can fast-track the maturity of organisations – board members bring with...

We’re hiring!  This is good news because it means we’re growing with plans for even more growth and development in the coming year. ...

Chief executive of ZPB Associates, Zoe Bedford, has published an article in PR Week. Click here to read it in full.

By Isabella Taylor Team ZPB were lucky enough to spend their Valentine’s Day with the Cambridge Health Network (CHN) as it kicked off its...

Last week saw Charlie and Alex M attend the Fourth Industry Revolution APPG in Parliament with Push Doctor and on behalf of Medic...

By Zoe Bedford We have invested a lot of time over the last 18 months in our team, culture, feedback mechanisms and responsiveness....

In less than a month, four of ZPB’s bravest (and most foolhardy) will brace the cold for a 10k Winter Run to raise money for The Little...

By Zoe Bedford The long-awaited long-term plan came out on Monday and whether its timing was aimed to distract from the upcoming Brexit...

By Alex Metcalfe Following my week as part of The Union communications team in The Hague at the Union World Conference on Lung Health, I...

Time to stop seeing each other as impenetrable There is an age-old assumption that the NHS is hard to navigate and at times,...

Here at ZPB towers, we have been working with The International Union Against Tuberculosis and Lung Disease (The Union).  Our focus has...

ZPB newbie Isabella Taylor has been in her first job for ten weeks since leaving university. But what has she learned? I have been an...

Pressures on the NHS are increasing, hospital beds are becoming harder to find and as the costs of hospital stays soar, it begs the...