Like Harvey Weinstein, people ‘must have known’ about Paterson
ZPB’s, Managing Partner and Director of Insight & Strategy, Alex Kafetz, spent the last two years as an independent adviser to the...
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- Nov 8, 2019
- 3 min
WhatsApp Doc?
A version of this blog was first featured in November’s issue of Health Investor. Alex Kafetz, managing partner and director of...
- Sep 19, 2019
- 3 min
The 4 P’s of marketing reimagined for the NHS
By Rachel Allan, Delivery Director, ZPB Associates Some years ago, when I worked in central government, a newly-fledged civil servant who...
- Sep 9, 2019
- 2 min
Creating influence and impact with advisory boards
Why do organisations want advisory boards? The right ad board can fast-track the maturity of organisations – board members bring with...
- Jun 24, 2019
- 2 min
What’s it like to work at ZPB?
We’re hiring! This is good news because it means we’re growing with plans for even more growth and development in the coming year. ...
- May 15, 2019
- 1 min
It takes great comms to bring the worlds of health and tech together
Chief executive of ZPB Associates, Zoe Bedford, has published an article in PR Week. Click here to read it in full.
- Feb 27, 2019
- 4 min
Digital health: promise or hype?
By Isabella Taylor Team ZPB were lucky enough to spend their Valentine’s Day with the Cambridge Health Network (CHN) as it kicked off its...
- Feb 14, 2019
- 1 min
Tech Week at ZPB
Last week saw Charlie and Alex M attend the Fourth Industry Revolution APPG in Parliament with Push Doctor and on behalf of Medic...
- Feb 6, 2019
- 2 min
When you know what you’re good at, play to it
By Zoe Bedford We have invested a lot of time over the last 18 months in our team, culture, feedback mechanisms and responsiveness....
- Jan 22, 2019
- 2 min
Bracing the cold: preparing for a winter run
In less than a month, four of ZPB’s bravest (and most foolhardy) will brace the cold for a 10k Winter Run to raise money for The Little...
- Jan 9, 2019
- 2 min
Out with the old, in with the not so new
By Zoe Bedford The long-awaited long-term plan came out on Monday and whether its timing was aimed to distract from the upcoming Brexit...
- Dec 4, 2018
- 1 min
TREATS-ing myself to more time in The Hague
By Alex Metcalfe Following my week as part of The Union communications team in The Hague at the Union World Conference on Lung Health, I...
- Nov 7, 2018
- 2 min
How should the pharma industry navigate the NHS in a changing world?
Time to stop seeing each other as impenetrable There is an age-old assumption that the NHS is hard to navigate and at times,...
- Oct 30, 2018
- 2 min
Uniting to end TB
Here at ZPB towers, we have been working with The International Union Against Tuberculosis and Lung Disease (The Union). Our focus has...
- Oct 18, 2018
- 2 min
Six things I’ve learnt in my first 10 weeks
ZPB newbie Isabella Taylor has been in her first job for ten weeks since leaving university. But what has she learned? I have been an...
- Jun 13, 2018
- 2 min
Are hospitals the answer?
Pressures on the NHS are increasing, hospital beds are becoming harder to find and as the costs of hospital stays soar, it begs the...
- Jun 5, 2018
- 2 min
Diagnosis Critical: England’s 32 Risk Zones
A new report launched today has shown that areas with hospitals in financial trouble and poor outcomes means that people are dying when...
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