Opinion

HETT Show: NHS and industry collaboration, what’s new?

ZPB were at the Healthcare Excellence Through Technology conference this week, talking to providers and system leaders about exciting health tech stuff on the horizon and finding out what’s keeping them up at night. Effective collaboration between the NHS and industry remains a hot topic, especially in the realm of facilitating digital transformation, a space…

Opinion

The 4 P’s of marketing reimagined for the NHS

By Rachel Allan, Delivery Director, ZPB Associates Some years ago, when I worked in central government, a newly-fledged civil servant who had joined from the private sector complained to me that success in her role alluded her. There were no sales figures or shareholders. Instead, she was grappling with the mystery of public service. To…

Opinion

Creating influence and impact with advisory boards

Advisory boards may be considered ‘trendy’ at the moment but for good reason.  A high performing advisory board can make a fundamental difference to an organisation trying to work with the NHS or life science partners. Why do organisations want advisory boards? The right ad board can fast-track the maturity of organisations – board members…

Opinion

What’s it like to work at ZPB?

We’re hiring!  This is good news because it means we’re growing with plans for even more growth and development in the coming year.  Bringing new people into ZPB is invigorating – we’re excited to welcome new faces and hear their thoughts and ideas. The recruitment process has made us think about what it’s like to…