The NHS and industry are often "problematic partners". The relationship between both parties has often been challenging with the NHS a...

ZPB Associates runs the Directorate for the Digital Healthcare Council (DHC), a trade body for digital health and social care companies....

ZPB’s aim has always been to increase collaboration, accelerate innovation and transform healthcare. We don't believe any one sector or...

The NHS is under huge pressure right now and increasingly looking to the private sector for solutions to support unprecedented demand and...

Read our latest case study which captures our strategic PR work for Aktiia, a clinical-grade wearable device. Our work reached over 18...

It was a privilege to present at the Royal Society of Medicine last week at the Digital Awards Winners’ showcase. It was also interesting...

Last Thursday, our digital campaign and website for the Vaccine Facts campaign won the Gold award at the PM Society Digital awards in the...

Insights Care, a global healthcare solutions platform that provides expert insights and entrepreneurial stories of professionals driving...

We want ZPB to be the best place to work in healthcare communications which is why every year we get the whole team together to talk...

Cancer Alliances: how can integrated ways of working advance services and address inequalities? By Helena Grant, Account Executive Last...

Next Tuesday, ZPB Associates is hosting its second breakfast roundtable, looking at Integrated Care Systems and how they enable an...

Population health management: an emerging approach for pharmaceutical companies? By April Santos, Senior Account Executive Last week we...

Next week the ZPB team will be boarding the train and heading for NHS ConfedExpo. If you are going too and would like to arrange a...

We are excited to announce the launch of a new series of free ZPB summer roundtables. We will be kicking off the series next week with a...

Tuesday 29 March was World TB day. The WHO estimates in 2020 10 million people fell ill with tuberculosis (TB) worldwide. Just 30...

We are pleased to announce that ZPB has been named as a supplier on Crown Commercial Service’s (CCS) Communications Marketplace...

By Alec Harris Last week, NHSX the organisation responsible for driving the digital transformation of health and social care ‘retired’...

By Anne Jannssen, Senior Analyst If you are making a change in your health behaviour and have got this far into January without throwing...

By Rachel Allan, Delivery Director I’ve been interviewing some great potential ZPBers recently and I thought it would be worth reflecting...

Written by Juliette Cosgrove The COP26 conference is an urgent and important moment in global politics, with the lives of future...

Article originally published in PRWeek on 14th October 2021 by our communications partner Holly Sutton. As the Mail announces ‘Victory...

One in four people around the world is affected by mental illnesses. In the post-Covid era, with the rise of digital health solutions,...

By Rachel Allan On the 1st August Amanda Pritchard became CEO of the NHS. Much has been made of the fact that Amanda Pritchard is a woman...

By Sonya Cullington In his first week in the post, the new Secretary of State for Health Sajid Javid has already noted that his first...