By Sonya Cullington, Account Director at ZPB The government published its Covid-19 mental health and wellbeing recovery action plan on 27...

By Anne Janssen, ZPB’s Analyst It has been a year since the announcement of the first national lockdown. The news of the opening of...

By Zoe Bedford, Chief Executive and Holly Sutton, Communications Partner Virtual award ceremonies are probably not top of the list of...

This article was first published in the HealthInvestor magazine (February 2021 edition) following an online panel on 09/12/20 with Zoe...

This article was first published in HealthInvestor. Last week the National Audit Office concluded that, despite the exceptional...

Analysis By Alicia Bossey Although the entire population is susceptible to the novel coronavirus, there is mounting evidence that...

By Megan Anderson, Account Director Yesterday was a big day for ZPB Associates as we kicked off our Wednesday by taking part in the...

Face-to-face outpatient appointments require patients to take time off work, travel and organise childcare. This all has a cost to the...

ZPB data briefing by Anne Janssen, ZPB’s Analyst ZPB’s analytic unit was commissioned by Ieso Digital Health to investigate the effect...

Last week ZPB hosted a webinar with the Healthcare Communications Association By Helen Mooney, Senior Content Manager 2020 has been a...

Data adds another dimension to a story. It provides insight, legitimacy, enhancing your message creating impact and important context. It...

So much has changed for the world of digital health since the pandemic – or has it? We spoke to 14 healthcare leaders to understand what...

By Zoe Bedford As the NHS and its partners come to terms with the events of the last few months and start COVID Phase 3 planning, ZPB...

Jo Spadaccino has joined ZPB as a Partner to help deliver the agency’s ambition of bringing the healthcare worlds of pharma, services and...

By Gita Mendis More than nine out of ten ZPB customers have given us an overwhelming vote of confidence, as we collaborate with them to...

ZPB Associates has been shortlisted as a finalist in the ‘Strategic Consultancy of the Year’ category for this year’s HealthInvestor...

The NHS Staff Survey paints the same picture every year – over-worked and under-paid staff working around the clock to provide essential...

ZPB’s, Managing Partner and Director of Insight & Strategy, Alex Kafetz, spent the last two years as an independent adviser to the...

A&E waiting times at worst-ever level The NHS has recorded its worst A&E waiting times in England since current targets were introduced...

Today ZPB Associates announces the acquisition of PR specialists Journalista to further establish ZPB as the most connected insight-led...

A version of this blog was first featured in November’s issue of Health Investor. Alex Kafetz, managing partner and director of...

Protests to cut tuberculosis drug price People have been protesting outside Johnson & Johnson offices around the world to urge the...

By Rachel Allan, Delivery Director, ZPB Associates Some years ago, when I worked in central government, a newly-fledged civil servant who...

Why do organisations want advisory boards? The right ad board can fast-track the maturity of organisations – board members bring with...